Privacy Policy for Users

Our Privacy Policy for Users contains all the essential information regarding the management of your personal data and your rights in this regard.

1. Scope and Updates of this Privacy Policy for Users

This Privacy Policy for Users applies to the use of this website and all applications, services (including payment services), products, and tools provided by eBay Inc. or other companies within the eBay Inc. Group (eBay Inc. and the companies directly or indirectly controlled by it, hereinafter referred to as "eBay Affiliates"). This Privacy Policy for Users is valid for any method of access or use of such Services, including access via mobile devices and apps. For information on further local and state notices, see Section 13. Local and State Privacy Notices below.

2. Data Controller

The company emall24, which determines the purposes and means of processing personal data in relation to the provision of Services, may vary depending on how you use the Services.

2.1 Use of Services (excluding payment services for sellers)

Depending on your place of residence, the emall24 affiliate responsible for collecting and processing your personal data in relation to the provision of our Services (except for payment services for sellers) will be the one listed below. Your residence will be determined based on the registration address of your account (if available) or the location where you are.

2.2 Use of payment services for sellers

Depending on your place of residence or where your payments are processed, the eBay Affiliate responsible for collecting and processing your personal data in relation to the provision of payment services to you as a seller will be the relevant entity.

As described in our Payment Services Terms of Use, the processing of your personal data may be handled by one or more of these companies, depending on where you are located and where a user completes a transaction with you.

3. Data Protection Officer (DPO) and Contact Details

If you have any questions or complaints regarding this Privacy Policy for Users or our privacy standards, you can contact the emall24 privacy team or the data controller of your personal data (for more information).

4. What Personal Data We Collect and Process

We collect your personal data when you use our Services, create a new emall24 account, provide us with information through a web form, add or update your emall24 account details, participate in online community discussions, or more generally interact with us.

5. Purposes and Legal Bases for Data Processing and Categories of Recipients

We process your personal data for various purposes and based on specific legal grounds. Personal data is mainly processed to: provide and improve our Services, offer you a personalized experience on this website, contact you regarding your account and our Services, provide customer service, deliver personalized advertisements and marketing, and detect, prevent, mitigate, and investigate fraudulent or illegal activities. To this end, we also share your information with third parties, including service providers who act on our behalf.

6. International Data Transfers

Some recipients of your personal data are located outside your jurisdiction or have offices in jurisdictions where data protection laws may provide a different level of protection compared to the laws in your jurisdiction. When we transfer personal data to such recipients, we provide adequate safeguards.

7. Data Retention Period and Deletion

Your personal data will be retained by us and our service providers in accordance with data protection laws for as long as necessary for the purposes of processing defined in this Privacy Policy for Users (for further information on processing purposes, see the section below). Subsequently, we will delete your personal data in accordance with our data retention and deletion policies or take steps to anonymize the data, unless there is a legal obligation or possibility to retain your personal data for a longer period (e.g., for legal, tax, accounting, or auditing purposes, or to detect and prevent fraudulent or illegal activities on emall24). In Europe, retention periods generally range from 6 to 10 years (e.g., for contracts, notifications, and business-related letters). To the extent permitted or required by law, we limit the processing of your data instead of deleting it (e.g., by limiting access). This applies particularly in cases where we may still need the data for contract execution or to bring legal claims or defend against them, or where such retention is otherwise required or permitted by law. In these cases, the duration of the processing limitation depends on the respective legal limitation or retention periods. Data will be deleted after the relevant limitation or retention periods expire.

9. Cookies and Similar Technologies

When you use our Services, we and authorized third parties use cookies and similar technologies (collectively referred to as "cookies") to provide you with a better, faster, and more secure user experience or to show you personalized advertisements.

When you use our Services, emall24 and third-party providers make use of cookies and similar technologies (hereinafter, collectively "cookies"). We use two main types of cookies: those that are not saved on your device or are saved only while the browser is active (called "session cookies") and those that are saved for a longer period (called "persistent cookies"). We take appropriate security measures to prevent unauthorized access to our cookies.

The cookies used in connection with the Services serve various functions:

• They may be (technically) necessary to provide our Services
• They help us technically improve our Services (e.g., by tracking error messages and load times)
• They allow us to recognize you and improve your user experience (e.g., by saving font sizes and data entered in web forms)
• They enable us to show you the most relevant ads

10. Data Security

We protect your personal data through technical and organizational security measures to minimize